[{"data":1,"prerenderedAt":308},["ShallowReactive",2],{"blog-/en/glw-gmbh-case-study":3},{"id":4,"title":5,"author":6,"body":7,"date":293,"description":294,"extension":295,"image":296,"meta":297,"navigation":298,"path":299,"seo":300,"stem":301,"tags":302,"__hash__":307},"blog/en/glw-gmbh-case-study.md","Modernizing a 40-Year Family Business: GLW GmbH's New Website with Neleto","Martin Swoboda",{"type":8,"value":9,"toc":283},"minimark",[10,14,23,26,29,34,41,60,63,67,74,77,94,101,105,112,115,126,129,133,140,143,160,163,167,170,202,206,209,223,226,229,234,272,274],[11,12,5],"h1",{"id":13},"modernizing-a-40-year-family-business-glw-gmbhs-new-website-with-neleto",[15,16,17,18,22],"p",{},"For over 40 years, ",[19,20,21],"strong",{},"GLW GmbH"," from Kisslegg has been producing high-quality cable processing solutions \"Made in Germany.\" As a traditional family business, they stand for precision, reliability, and innovation in areas such as ferrules, crimping machines, and stripping and cutting technology.",[15,24,25],{},"However, their previous website no longer reflected the company's modern capabilities and high standards. It was time for a complete digital refresh — one that would present their products clearly, support international customers, and streamline internal processes.",[15,27,28],{},"That's where we came in.",[30,31,33],"h2",{"id":32},"the-challenge","The Challenge",[15,35,36,37,40],{},"GLW needed more than just a new design. They wanted a ",[19,38,39],{},"modern, fast, and future-proof website"," that:",[42,43,44,48,51,54,57],"ul",{},[45,46,47],"li",{},"Clearly presents their extensive product range",[45,49,50],{},"Speaks to both German and international customers (multilingual)",[45,52,53],{},"Supports efficient lead and customer management",[45,55,56],{},"Reflects the quality and professionalism of a premium German manufacturer",[45,58,59],{},"Is easy to maintain for the internal team",[15,61,62],{},"At the same time, they wanted to integrate their existing CRM system to improve how inquiries and sales processes are handled.",[30,64,66],{"id":65},"our-solution-a-complete-website-rebuild-with-neleto","Our Solution: A Complete Website Rebuild with Neleto",[15,68,69,70,73],{},"We completely rebuilt and modernized GLW's corporate website using ",[19,71,72],{},"Neleto"," as the CMS foundation.",[15,75,76],{},"The new site features a clean, contemporary, and highly structured design with a strong focus on the company's core products:",[42,78,79,82,85,88,91],{},[45,80,81],{},"Ferrules (Aderendhülsen)",[45,83,84],{},"Crimping machines",[45,86,87],{},"Stripping and cutting technology",[45,89,90],{},"Company history and values",[45,92,93],{},"Career opportunities",[15,95,96,97,100],{},"The website is fully ",[19,98,99],{},"multilingual"," (German and English), responsive, and optimized for both user experience and search engines. Thanks to Neleto's Rust-based architecture, the site is exceptionally fast — an important factor for both visitors and SEO performance.",[30,102,104],{"id":103},"seamless-crm-integration-via-custom-plugin","Seamless CRM Integration via Custom Plugin",[15,106,107,108,111],{},"One of the key technical highlights of the project was the ",[19,109,110],{},"custom plugin"," we developed to connect the website directly with GLW's CRM system.",[15,113,114],{},"This integration allows the GLW team to:",[42,116,117,120,123],{},[45,118,119],{},"Automatically capture and manage customer inquiries",[45,121,122],{},"Streamline lead handling and sales processes",[45,124,125],{},"Maintain a single source of truth between marketing and sales",[15,127,128],{},"Instead of manual data transfer or disconnected tools, inquiries now flow directly into their existing CRM workflow. This significantly improves efficiency and response times for their sales team.",[30,130,132],{"id":131},"close-collaboration-with-agency-inhalt","Close Collaboration with Agency Inhalt",[15,134,135,136,139],{},"This project was a true team effort. We worked closely with the creative agency ",[19,137,138],{},"Inhalt",", who was responsible for the overall concept, compelling copywriting, and visual storytelling.",[15,141,142],{},"While Inhalt shaped the narrative and user experience, our team at Triple-A Soft handled the full technical implementation:",[42,144,145,148,151,154,157],{},[45,146,147],{},"Responsive design and frontend development",[45,149,150],{},"Neleto CMS setup and configuration",[45,152,153],{},"Custom plugin development for CRM integration",[45,155,156],{},"Performance optimization and SEO foundations",[45,158,159],{},"Ongoing technical support",[15,161,162],{},"This close partnership between creative direction and technical execution resulted in a website that not only looks professional but also performs reliably in the background.",[30,164,166],{"id":165},"why-neleto-was-the-right-choice","Why Neleto Was the Right Choice",[15,168,169],{},"For a project like this, Neleto offered several decisive advantages:",[42,171,172,178,184,190,196],{},[45,173,174,177],{},[19,175,176],{},"Speed & Performance",": The Rust backend delivers excellent page load times, which benefits both user experience and search rankings.",[45,179,180,183],{},[19,181,182],{},"Developer Freedom + Editor Simplicity",": We had full control to build exactly what GLW needed, while the clean admin interface makes it easy for their team to manage content going forward.",[45,185,186,189],{},[19,187,188],{},"Custom Development Made Easy",": Building the CRM integration plugin was straightforward thanks to Neleto's flexible plugin architecture.",[45,191,192,195],{},[19,193,194],{},"Multilingual Support",": Built-in support for German and English without unnecessary complexity.",[45,197,198,201],{},[19,199,200],{},"Future-Proof Foundation",": A modern, maintainable platform that can grow with the company.",[30,203,205],{"id":204},"the-result","The Result",[15,207,208],{},"GLW GmbH now has a modern, professional online presence that matches the quality of their products. The new website:",[42,210,211,214,217,220],{},[45,212,213],{},"Clearly communicates their expertise and \"Made in Germany\" values",[45,215,216],{},"Makes it easy for customers to explore products and get in touch",[45,218,219],{},"Supports efficient internal processes through CRM integration",[45,221,222],{},"Provides a strong foundation for future digital growth",[15,224,225],{},"Most importantly, the site now serves as a true digital flagship — one that reflects the innovation, precision, and reliability that GLW has stood for over four decades.",[227,228],"hr",{},[15,230,231],{},[19,232,233],{},"Project Facts",[42,235,236,242,248,254,260,266],{},[45,237,238,241],{},[19,239,240],{},"Client",": GLW GmbH, Kisslegg",[45,243,244,247],{},[19,245,246],{},"Industry",": Cable processing technology / Manufacturing",[45,249,250,253],{},[19,251,252],{},"Technologies",": Neleto CMS, Custom Plugin Development, CRM Integration",[45,255,256,259],{},[19,257,258],{},"Languages",": German & English",[45,261,262,265],{},[19,263,264],{},"Partners",": Agency Inhalt (Concept, Copy & Design)",[45,267,268,271],{},[19,269,270],{},"Our Role",": Technical implementation, development, and integration",[227,273],{},[15,275,276,277,282],{},"Would you like to see more customer stories like this? ",[278,279,281],"a",{"href":280},"/contact","Get in touch with us"," or explore our other projects.",{"title":284,"searchDepth":285,"depth":285,"links":286},"",2,[287,288,289,290,291,292],{"id":32,"depth":285,"text":33},{"id":65,"depth":285,"text":66},{"id":103,"depth":285,"text":104},{"id":131,"depth":285,"text":132},{"id":165,"depth":285,"text":166},{"id":204,"depth":285,"text":205},"2026-06-05","How we delivered a fast, multilingual, and CRM-integrated website for a leading German cable processing specialist — in close collaboration with agency Inhalt.","md","/img/blog/glw-gmbh-case-study.svg",{},true,"/en/glw-gmbh-case-study",{"title":5,"description":294},"en/glw-gmbh-case-study",[303,304,72,305,306],"Case Study","Customer Story","CRM Integration","Custom Plugin","HcT3zs_t_xYOpXuJBDlghaEO-yyJ_nENlK9s_XgDDRg",1782322889629]