Modernizing a 40-Year Family Business: GLW GmbH's New Website with Neleto

For over 40 years, GLW GmbH from Kisslegg has been producing high-quality cable processing solutions "Made in Germany." As a traditional family business, they stand for precision, reliability, and innovation in areas such as ferrules, crimping machines, and stripping and cutting technology.

However, their previous website no longer reflected the company's modern capabilities and high standards. It was time for a complete digital refresh — one that would present their products clearly, support international customers, and streamline internal processes.

That's where we came in.

The Challenge

GLW needed more than just a new design. They wanted a modern, fast, and future-proof website that:

• Clearly presents their extensive product range
• Speaks to both German and international customers (multilingual)
• Supports efficient lead and customer management
• Reflects the quality and professionalism of a premium German manufacturer
• Is easy to maintain for the internal team

At the same time, they wanted to integrate their existing CRM system to improve how inquiries and sales processes are handled.

Our Solution: A Complete Website Rebuild with Neleto

We completely rebuilt and modernized GLW's corporate website using Neleto as the CMS foundation.

The new site features a clean, contemporary, and highly structured design with a strong focus on the company's core products:

• Ferrules (Aderendhülsen)
• Crimping machines
• Stripping and cutting technology
• Company history and values
• Career opportunities

The website is fully multilingual (German and English), responsive, and optimized for both user experience and search engines. Thanks to Neleto's Rust-based architecture, the site is exceptionally fast — an important factor for both visitors and SEO performance.

Seamless CRM Integration via Custom Plugin

One of the key technical highlights of the project was the custom plugin we developed to connect the website directly with GLW's CRM system.

This integration allows the GLW team to:

• Automatically capture and manage customer inquiries
• Streamline lead handling and sales processes
• Maintain a single source of truth between marketing and sales

Instead of manual data transfer or disconnected tools, inquiries now flow directly into their existing CRM workflow. This significantly improves efficiency and response times for their sales team.

Close Collaboration with Agency Inhalt

This project was a true team effort. We worked closely with the creative agency Inhalt, who was responsible for the overall concept, compelling copywriting, and visual storytelling.

While Inhalt shaped the narrative and user experience, our team at Triple-A Soft handled the full technical implementation:

• Responsive design and frontend development
• Neleto CMS setup and configuration
• Custom plugin development for CRM integration
• Performance optimization and SEO foundations
• Ongoing technical support

This close partnership between creative direction and technical execution resulted in a website that not only looks professional but also performs reliably in the background.

Why Neleto Was the Right Choice

For a project like this, Neleto offered several decisive advantages:

• Speed & Performance: The Rust backend delivers excellent page load times, which benefits both user experience and search rankings.
• Developer Freedom + Editor Simplicity: We had full control to build exactly what GLW needed, while the clean admin interface makes it easy for their team to manage content going forward.
• Custom Development Made Easy: Building the CRM integration plugin was straightforward thanks to Neleto's flexible plugin architecture.
• Multilingual Support: Built-in support for German and English without unnecessary complexity.
• Future-Proof Foundation: A modern, maintainable platform that can grow with the company.

The Result

GLW GmbH now has a modern, professional online presence that matches the quality of their products. The new website:

• Clearly communicates their expertise and "Made in Germany" values
• Makes it easy for customers to explore products and get in touch
• Supports efficient internal processes through CRM integration
• Provides a strong foundation for future digital growth

Most importantly, the site now serves as a true digital flagship — one that reflects the innovation, precision, and reliability that GLW has stood for over four decades.

Project Facts

• Client: GLW GmbH, Kisslegg
• Industry: Cable processing technology / Manufacturing
• Technologies: Neleto CMS, Custom Plugin Development, CRM Integration
• Languages: German & English
• Partners: Agency Inhalt (Concept, Copy & Design)
• Our Role: Technical implementation, development, and integration

Would you like to see more customer stories like this? Get in touch with us or explore our other projects.